We are excited for 2015, are you?

Originally posted on Events & Marketing:
It’s that time of year again where people start making new years resolutions, “new year – new me” and sometimes those resolutions are followed through with and sometimes they aren’t. Unfortunately we tend to fall on the not following through side, so to avoid disappointing ourselves this year we…

Be Rebellious

The answer to clutter is not more clutter; it’s finding who wants to hear you and speaking to them. So how do you compete if you can’t out shout or out discount your competition? You get rebellious and radical with your advertising.

Be Single Minded

As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.