Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.
However, there is much much more to branding than just looking good. Particularly in this web 2.0 era, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building a powerful brand equity.
In other words, a right media mix would mean:
• Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
• Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
• Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
• Television commercial production, print media advertising (traditional media cannot be overlooked)
Summary:
Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your company’s reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard
Keywords:
Corporate video production, interactive advertising agencies, corporate identity, advertising company, corporate branding, advertising design agency, branding corporate identity,interactive advertisin
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